Many businesses think of a website one of two ways. Either they look at their website as a brochure which sits around all day or as a sales cart that people land on to instantly buy. The truth is a website should be both and more. So how can you make your website start doing more? Enter the nurturing campaign.
I get asked all the time from our clients about why they need hosting when they already have a domain name, or why they keep getting random bills in the mail. So, let us dig into what each of these services are, what they do and some of our service recommendations.
As a small business owner, there is a lot to think about. Running your website is often the farthest thing from your mind. Most owners would rather set it and forget it. There is this thought that a website will do all this magical work of getting new clients on its own. And that may have worked in the past. The search engines of today are very focused on user experience. They want to produce the best possible results. To that end, they prefer to go with fresh websites. That is sites that produce new content for them to consume.
When it comes to keeping your website online and happy there is only about a billion (or two) choices for a provider. And to be honest we all offer about the same thing. Updates to your site and monitoring to keep it online. So, in the end you are left with an impossible choice. You see while most all care plan providers are offering to do the updates and all, there is more to care than just updates. Just like every other service, trust is HUGE. Do you want to know, like and trust the chosen provider, or just pick